Modern platform and GTM model to accelerate growth
Our data activation platform, new go-to-market (“GTM”) model, and team will accelerate new customer acquisition and growth globally.
Talented peopleStrategic new hires in sales and operations bring years of experience from blue chip companies across cloud infrastructure and software-as-a-service.
Strategic GTM partnershipsWe have developed a strong network of partnerships—from cloud service providers to cloud analytics leaders and global systems integrators—to accelerate customer engagement and revenue growth.
Product roadmap to accelerate RPO and revenueWith our data activation platform, including Data Migrator and Edge to Cloud, we have achieved product and market fit, reducing sales cycles and delivering dramatic customer business value by accelerating digital transformations and business outcomes.
Identifying new market opportunities for growthWe have dramatically increased our total addressable market with WANdisco Edge to Cloud, addressing IoT data activation use cases.
Our value creation process
With our customers at the heart of our business model and go-to-market activities, we will align all other motions to expand our customer relationships offering new product and accelerate adding new customer logos, accelerated by expanding and adding new strategic partnerships with cloud service providers, ISVs, Systems Integrators and Value Added Resellers.
Our competitive advantage
- Improved revenue predictability
- Reduced discounting for our premium brand
- Easier upsell potential with cloud solutions
- Customer preferred purchase approach moving to consumption-based pricing
How we create value
Our patented technologyOur game-changing DConE technology uses consensus to keep unstructured data accessible, accurate and consistent in different locations
WANdisco Data Activation PlatformWe enable organisations to activate their data, and ensure the data stays accurate and consistent across all business application environments, regardless of geographic location, data platform architecture or cloud storage provider.
Embed and enableWe embed WANdisco data activation technology into cloud fabric to become de-facto standard.
Provide insightWe create solutions and partnerships that facilitate the use of data AI and machine learning to allow customers to get deeper insight into their data and to monetise it.
Our strategyWe are accelerating the speed to market of our solutions co-developed with our customers and partners and are exploring how our technology can accelerate time to customer business insights and new sources of revenue.
ReinvestmentWe reinvest back into our business; during 2021 the areas of investment included sales, channel strategy and product development
The Value We Create
For customersThe ability to put all of their data to work for their business all the time, at any scale.
$11.4minvestment in new technology
For colleaguesThe growth of the business has provided many opportunities for existing and new colleagues, and we continue to invest in developing and retaining our people and strengthening the team.
For partnersWe have an expanding network of partners and systems integrators, all of which are dedicated to meeting the needs of our customers.
21strategic partners and systems integrators
Read more about our KPIs on page 22 of the Annual Report
Read more about our strategy from page 18 of the Annual Report
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phoneUS +1 925 380 1728
phoneUK +44 (0) 20 3727
via FTI consulting